SWOT Analysis
Contents
Overview
Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, where Strengths and Weaknesses assess the internal factors and Opportunities and Threats assess the external factors.
SWOT analysis are best done in a group as they can spark needed discussion and keep everyone on the same page.
As Four Quadrants
| SWOT Analysis | ||
|---|---|---|
| Strengths | Weaknesses | |
| - Example Strength 1 | - Example Weakness 1 | |
| - Example Strength 2 | - Example Weakness 2 | |
| - Example Strength 3 | - Example Weakness 3 | |
| Opportunities | Threats | |
| - Example Opportunity 1 | - Example Threat 1 | |
| - Example Opportunity 2 | - Example Threat 2 | |
| - Example Opportunity 3 | - Example Threat 3 |
As Two Columns
| SWOT Analysis | |
|---|---|
| Strengths | - Example Strength 1 |
| - Example Strength 2 | |
| - Example Strength 3 | |
| Weaknesses | - Example Weakness 1 |
| - Example Weakness 2 | |
| - Example Weakness 3 | |
| Opportunities | - Example Opportunity 1 |
| - Example Opportunity 2 | |
| - Example Opportunity 3 | |
| Threats | - Example Threat 1 |
| - Example Threat 2 | |
| - Example Threat 3 |
With Competitor SWOT
Don't be limited to creating a SWOT analysis just for your product, try creating them for your competitors.
| Strengths | Weaknesses | Opportunities | Threats | |
|---|---|---|---|---|
| Us | - Example Strength 1 | - Example Weakness 1 | - Example Opportunity 1 | - Example Threat 1 |
| - Example Strength 2 | - Example Weakness 2 | - Example Opportunity 2 | - Example Threat 2 | |
| - Example Strength 3 | - Example Weakness 3 | - Example Opportunity 3 | - Example Threat 3 | |
| - Example Threat 4 | ||||
| Competitor | - Example Strength 1 | - Example Weakness 1 | - Example Opportunity 1 | - Example Threat 1 |
| - Example Strength 2 | - Example Weakness 2 | - Example Opportunity 2 | - Example Threat 2 | |
| - Example Strength 3 | - Example Weakness 3 | - Example Opportunity 3 | - Example Threat 3 | |
| - Example Strength 4 |