Analysis Tricks

A collection of tricks and games I have found useful for Product Management.

Contents


Interview and Brainstorming Gamification

See gamestorming.com for an excellent list of games, these are some I've used and had success with.

Speedboat

  • Easy and silly little "game" that can be used to discover what's slowing down human processes vs. what's speeding them up
  • Draw a sailboat on water, with an anchor
  • Invite the target group to add post-it notes:
    • Below the water for things that are slowing them down
    • Above the water for things that are speeding them up

Pain and Gain

For a specific person, role, or persona

  1. Draw the person on a sheet/whiteboard
  2. Ask the group to answer the following as that person and capture the responses on the left side of the drawing:
    • What keeps you up at night?
    • What does a bad day look like for you?
    • What are you responsible for?
    • What are you afraid of?
  3. Then ask the group to answer the following as that person and capture the responses on the right side of the drawing:
    • How do you measure success?
    • What can we offer you?
    • What do you aspire to?
    • How could you benefit?